Digging through some older readings, I was fascinated to read research suggesting that experienced violin players could not tell if they were playing a Stradivarius or a new violin. Most preferred the “playability” of a new violin. The report is worth a read and while there may be some holes in the research methodology, it’s not too bad. The record price for a Stradivarius is around $16 million, my musical friends tell me that good quality concert violins are available for $5,000.
Wow I thought – it’s a kind of “violin placebo”. Placebo, call it what you will – expectation, conditioning, brain power, suggestion, novelty, belief… raises its head in some odd places, but of course its everywhere.
Not just violinists
It’s not just violinists who will respond to the money factor. A recent study led by neurologist Alberto Espay published in Neurology demonstrated that people with Parkinson’s Disease performed better on motor skills tests when told they received an injection of a drug worth $1,500 per dose, compared to when they were told the injection they received cost $100. In both instances the participants received an injection of saline.
So what about the specialist whose consultation fees are hundreds of dollars per hour, or even the clinic up the road who charges more for a therapy visit because they have shinier equipment, flashier rooms and pay higher rent? Should we all be putting our prices up?
One thing for sure, I am not going to pay as much for my new fishing rod this year.
– David Butler
There’s so much going on at NOI in 2015 – ep3 is shaping up to be another blockbuster three day event and spaces are filling fast, the worldwide faculty are running courses in England, Germany, Switzerland, Norway, Denmark, Netherlands, Sweden, Spain, Ireland, Greece, India, Canada, the United States and Australia, The Explain Pain Handbook: Protectometer is days away from delivery and our new website protectometer.com is about to go live. Don’t miss a thing – follow us on Twitter, Facebook and Instagram, you can follow us here on noijam and join us at noigroup.